Octopus Cloud Expands Operations into North America

In today’s cloud-centric, hypercompetitive service provider landscape, managing complex Microsoft licensing and maximizing FinOps value are essential to success. Octopus Cloud, a global leader in Microsoft Licensing for Service Providers and FinOps, is now reinforcing its presence in North America—delivering local expertise, transformative automation, and unparalleled compliance peace of mind to U.S. and Canadian customers.

With deep roots in Zug, Switzerland, and a rapidly expanding global team, Octopus Cloud is uniquely positioned to empower service providers with the intelligence and visibility they need to scale, optimize costs, and ensure software compliance. A strategic investment in personnel and resources in North America has equipped Octopus Cloud to better serve this fast-growing market with highly qualified local experts.

The North American market for cloud services has never been more dynamic—or more challenging. Service providers face not just the pressure of constant innovation, but also the need to manage increasingly complex contracts, hybrid cloud deployments, and ever-changing software licensing rules. With Microsoft’s ecosystem at the heart of countless SaaS, hosting, IaaS, and managed service business models, the stakes for getting licensing and FinOps right are higher than ever.

That’s exactly where Octopus Cloud comes in—offering service providers an advanced License Compliance Management and FinOps platform that turns Microsoft’s intricate rules and reporting requirements from a pain point into a driver of profitability, efficiency, and customer satisfaction.

Octopus Cloud boasts a cutting-edge platform and a global mindset. With staff now in North America, Europe, Asia Pacific, and beyond—fluent in 10+ languages and steeped in regional compliance know-how—Octopus Cloud operates as a true international partner. This enables U.S. and Canadian customers to tap into world-class expertise while benefiting from 24/7, time zone-matched support, rapid response times, and face-to-face relationship building.

Seamless Local Support

North American customers now gain immediate access to:

• Local Octopus Cloud representatives, for in-depth consultation and guided onboarding.
• Live, in-region support, ensuring time-sensitive queries never fall through the cracks.
• Dedicated account managers, empowered to deliver hyper-relevant licensing, FinOps, and cloud optimization advice—no more waiting on international business hours.

This investment in real-time, regional support is already helping dozens of customers accelerate business transformation, close compliance gaps, and eliminate manual licensing headaches.

To drive this market expansion, Octopus Cloud has welcomed two seasoned, deeply connected Microsoft licensing and cloud optimization professionals: Jack Kempt and John Carthy. Their combined experience—spanning SPLA, CSP, volume licensing, hosting, ISV partnerships, and FinOps—makes them invaluable guides for North American service providers seeking tangible, measurable outcomes.

Jack Kempt

As the newest leader on Octopus Cloud’s North American sales team, Jack brings more than 14 years navigating the Microsoft partner ecosystem. His career has involved close collaboration with hosters and Citrix service providers, specializing in SPLA (Service Provider Licensing Agreement) scenarios across the U.S. and Canada. Jack’s expertise in Dynamics and Azure amplifies Octopus Cloud’s multi-cloud and hybrid value, helping customers align infrastructure, licensing, and growth objectives with confidence.

John Carthy

A well-known leader among North American cloud and hosting provider communities, John leverages eight years on Microsoft’s hosting team and direct experience working inside leading ISVs and service providers. His deep knowledge of SPLA, Cloud Solution Provider (CSP), and volume licensing frameworks—combined with practical insights from assisting hundreds of North American hosters—means John knows the regulatory and operational realities on the ground. His consultative approach empowers providers to minimize licensing costs, optimize resource allocation, and ensure tight compliance, even as requirements shift.

Together, Jack and John provide North American customers with unparalleled access to best practices, and tailored strategies to help them thrive with Octopus Cloud.

For North American service providers, Octopus Cloud offers a platform and consultancy that addresses the industry’s toughest Microsoft licensing and FinOps challenges—through intelligent automation, verification, and actionable insights.

1. Automated License Data Collection and Audit-Ready Reporting

Octopus Cloud automates infrastructure discovery—integrating with your existing management and monitoring platforms to capture live inventory across physical, virtual, and cloud resources. The platform dynamically maps each asset to Microsoft licensing requirements (SPLA, CSP, and more), eliminating manual data entry and freeing up billing, operations, and compliance teams to focus on strategic priorities.

Whether you’re billing per VM, per core, by user SAL, or a custom model, Octopus Cloud’s advanced engine:

• Tracks every eligible resource—ensuring nothing is missed or double-counted.
• Delivers real-time, audit-ready reports with granular breakdowns by customer, business unit, or service tier.
• Cross-checks infrastructure changes against licensing entitlements, highlighting potential shortfalls before they become audit or budget problems.

2. License Optimization and FinOps Intelligence

Octopus Cloud isn’t just a licensing calculator; it’s a FinOps platform designed to drive profit and efficiency. Using AI-powered analytics, the solution evaluates all Microsoft licensing permutations (Windows Server Standard vs. Datacenter, SQL Server cores vs. SAL, and more), running cost models that reveal the most economical licensing approach for your unique usage and growth patterns.

This means:

• Lower operating costs: Save up to 30% or more on licensing by always aligning entitlements to real usage.
• Increased margins: Optimize service pricing and bundling, passing efficiency on to customers and improving competitive standing.
• Scaling without surprises: Dynamic optimization adapts as workloads grow, shrink, or shift from on-prem to cloud and hybrid models.

3. Compliance and Governance, KPMG-Assessed

Compliance is not just a best practice—it’s a business necessity. Octopus Cloud, validated by KPMG for its robust compliance processes, automatically monitors for common SPLA, CSP, and volume licensing pitfalls specific to service providers. The platform proactively alerts you to risky deployments, under- or over-licensed assets, and reporting anomalies, so you’re always ready for an audit.

Key capabilities:

• Automated compliance checks mapped to the latest Microsoft service provider licensing rules.
• Detailed change tracking for full audit trails.
• Tailored compliance workflows for U.S. federal, Canadian provincial, or other regional mandates.

4. Global Expertise and Future-Proof Technology

Octopus Cloud invests heavily in R&D and talent—building a team that understands both global standards and local market nuances. Customers in North America can leverage not only newly hired regional experts but also an international knowledge base that has helped manage licensing and FinOps challenges across APAC, EMEA, and LATAM.

Octopus Cloud’s platform is future-proof: as Microsoft changes its licensing models and introduces new services, updates are automatically integrated—ensuring you stay ahead of the compliance curve and never have to re-train your staff on new manual processes.

The expansion of Octopus Cloud's operations into North America comes at a time when service providers are seeking ways to better control their costs, avoid legal and audit liabilities, and focus on innovation. With more organizations adopting hybrid and multi-cloud models, and with software license audits on the rise, the need for a reliable, automated, and regionally attuned licensing and compliance partner is greater than ever.

North American customers now benefit from:

• Local touch, global reach—direct access to Octopus Cloud staff who understand both the regional business and the global regulatory context.
• Faster issue resolution—no more long waits for support or delayed projects due to remote time zones.
• Strategic licensing support—to navigate changing Microsoft and public sector procurement rules effortlessly.
• Continuous innovation—stay a step ahead as Microsoft evolves, adapting your business models without compliance or revenue risk.

Octopus Cloud AG’s commitment to the North American market is an invitation for service providers to leave behind outdated, manual compliance and reporting—and to embrace a future where automation, transparency, and global expertise drive every licensing and FinOps decision.

Ready to simplify your licensing, boost profitability, and sleep easy at night? Connect with Octopus Cloud’s North American experts today—for an assessment, a tailored demo, or just a conversation about what’s next for your business.

Join the world’s leading service providers choosing Octopus Cloud—where local advantage meets global innovation.