Description of used cookies
Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (“Google”).
Google uses cookies. The information generated by the cookie about your use of this website is transmitted and stored by a Google server in the USA. Google will use this information on our behalf to analyze users’ use of the website, compile reports on website activities and provide additional services to the website operator in connection with use of the website and Internet usage.
We use Google Analytics only with IP anonymization activated. This means that users’ IP addresses will be truncated by Google within member states of the European Union or in other states that are party to the Agreement on the European Economic Area. The IP address that is transmitted by the user’s browser is not merged with other data held by Google.
You can prevent these cookies from being stored by enabling the relevant setting in your browser software. Please note, however, that this may prevent you from using all the functions available on this website. In addition, you can prevent the information about your use of the website that is generated by the cookie (including your IP address) from being passed on to Google and from being processed by Google by downloading and installing the browser plug-in available at https://tools.google.com/dlpage/gaoptout?.
More information on how Google uses data for advertising purposes, settings, and declining consent options is available on Google’s websites:
More information on how use data is handled by Google Analytics is available in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
This website uses Google Analytics reports on demographic features based on data from interest-based Google ads as well as third-party visitor data (for example, age, gender and interests). This data cannot be used to identify a specific person and can be disabled at any time in the display settings.
We also use Google Analytics to analyze data from Google Adwords for statistical purposes. If you prefer, you can disable this function via the Ads Preference Manager (https://www.google.de/settings/ads).
Google Adwords Conversion Tracking
We use the online advertising program Google AdWords and the conversion tracking option available in Google AdWords. Google Conversion Tracking is an analytical tool provided by Google Inc., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (“Google”).
A cookie for conversion tracking is created on your computer when you click on an ad placed by Google. These cookies expire after 30 days and are not used for personal identification. If you visit certain pages on our website and the cookie has not yet expired, Google and we can detect that you clicked on the ad and were redirected to this page. Each Google AdWords customer receives a different cookie. Cookies cannot therefore be tracked through the websites of AdWords customers.
The information collected by the conversion cookie is used to generate conversion statistics for AdWords customers who have opted for conversion tracking. This allows customers to see the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they will not receive any information that personally identifies users.
If you do not wish to participate in tracking, you can withdraw consent to this use by configuring your browser software to prevent cookies from being installed (disable option). You will no longer be recorded in the conversion tracking statistics.
More information and Google’s privacy policy is available at https://www.google.com/policies/technologies/ads/ and https://www.google.com/policies/privacy/.
Google Tag Manager
This website uses Google Tag Manager. This service allows website tags to be managed using an interface. Google Tag Manager implements tags only. No personal data is recorded. Google Tag Manager triggers other tags which, in turn, may record data. Google Tag Manager does not access this data. If disabled at domain or cookie level, this setting still applies to all tracking tags provided that they are implemented using Google Tag Manager.
LinkedIn Insight Tag
We use the conversion tracking technology and retargeting feature of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA (hereinafter “LinkedIn”) on our website. This technology allows us to serve personalized advertisements to visitors to our website on LinkedIn. It also provides the ability to generate anonymous reports on the performance of the advertisements and information on website interaction. LinkedIn Insight tag is embedded in our website, which connects to the LinkedIn server when you visit our website and are logged into your LinkedIn account. This allows us to collect information about the visits to our website, including URL, referrer URL, IP address, device and browser characteristics and timestamps. This data is encrypted at LinkedIn, anonymized within seven days, and the anonymized data is deleted within 180 days. LinkedIn does not share any personally identifiable information with us, but only provides summary reports of display performance or information about website interaction. LinkedIn’s privacy policy provides more information about data collection and use, and the choices and rights you can make about the way your privacy is protected. If you are logged in to LinkedIn, you can opt-out of the collection of information at any time by clicking on the following link: https://www.linkedin.com/psettings/enhanced-advertising.
HubSpot
This website uses HubSpot, (HubSpot Inc., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland).
Our download services allow you to learn more about our company, download content, and provide your contact information and other information. This information is stored on servers of our software partner HubSpot. It may be used by us to contact visitors to our website and to determine which of our company's services are of interest to them. All information we collect is subject to this privacy policy. We use all collected information exclusively to optimize our marketing.
On behalf of the operator of this website, HubSpot will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.
HubSpot uses so-called "cookies." The information generated by the cookies about your use of this website is generally stored on servers worldwide. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. HubSpot is a software company from the USA with a branch office in Ireland. HubSpot is subject to TRUSTe 's Privacy Seal, the Privacy Shield and the U.S. - Swiss Safe Harbor Framework.
Leadfeeder
Leadfeeder is a tool to identify leads (prospective customers). Leadfeeder makes use of the information that Google Analytics provides. We use Leadfeeder to better understand the visitors to our website. Leadfeeder enriches the data it derives from Google Analytics. Google Analytics provides us with the network domains of companies that visit our website. Leadfeeder visualizes this information by correlating the company IP address from visitors on our website with other publicly accessible information, such as Linkedln accounts. Leadfeeder does not capture or track individual (personal) data, but merely processes the company data and combines it with information from publicly accessible data sources. Information gathered via this tool remains anonymous. Using Leadfeeder enables us to tailor the communications to our prospects to ensure that we give relevant support and advice about our products and services.
Leadfeeder is integrated into our CRM System. Leadfeeder is a service based in Finland. Leadfeeder’s privacy policy can be found at https://www.leadfeeder.com/privacy/.